There are tons of awesome tools and experts out there that can help you leverage the media. Here are a few I highly recommend:
Podcasting:
Leesa Barnes is a leading authority on new media, specifically podcasting.
This is also a great way to get publicity!
Click this link: Everything you need for podcasting success
And Purchase her book: Podcasting for Profit: A Proven 7-Step Plan to Help Individuals and Businesses Generate Income Through Audio and Video Podcasting
Recording tools
Many of the interviews I record with celebrities, authors and other notables are done with the help of a great online tool called Audio Acrobat. It has revolutionized my business! I can use it to podcast, do conference calls, record client testimonials and the list goes on. In fact, the recording you hear on the first page of this site was done with audio acrobat. Check it out for free by clicking here and see how you can make it work for your business.
Radio Publicity
If you want to focus on getting radio publicity, my partner Alex Carroll offers media lists that include every single big-name radio station in the country. WARNING: His stuff is for the serious only. If that's you, click here.
And finally, Marketing
Robert Middleton takes the mystery out of marketing. He then helps you establish a marketing plan
that will attract loyal clients to your business. Invest in one of his affordable tools simply by clicking here.